by jgrebski | Oct 9, 2019 | Design, Strategy
I remember sitting in a meeting last year, presenting to the global, chief marketing officer of Fujitsu. We were asked to present our human-centered design methodology – and I got a sinking feeling that it wasn’t landing. At about the halfway point of...
by jgrebski | Apr 17, 2019 | Strategy
Over the course of the past six and some odd years, I’ve been involved in a handful of corporate innovation projects and seen many more go from concept to launch. As with anything, some were better than others, but they shared a few defining...