by jgrebski | Dec 5, 2019 | Design, Strategy
Customer Experience Design (CXD) is all too often loosely thrown around in business, applied to virtually every situation that has to do with improvement within an industry. To me, CXD is the process by which you create a system that governs your customer’s...
by jgrebski | Dec 1, 2019 | Design
Much talk happens today around the customer experience (CX) in product design. For those unfamiliar with the topic, CX is how the customer feels your brand at every brand touchpoint, meaning, before, during, and after the brand interaction. In an earlier post, I...
by jgrebski | Nov 30, 2019 | Design, Strategy
Customer experience design (CXD) is the process by which you create a system that governs your customer’s touchpoints with your brand and organization. In layman’s terms, it’s how you create your customer interactions with your brand, from the moment someone hears...
by jgrebski | Oct 9, 2019 | Design, Strategy
I remember sitting in a meeting last year, presenting to the global, chief marketing officer of Fujitsu. We were asked to present our human-centered design methodology – and I got a sinking feeling that it wasn’t landing. At about the halfway point of...
